Designer inspired or inspired design, the Louis Vuitton ‘Pop-Up’ stores are temporary worlds created to showcase new ranges created in collaboration with artists and designers.
Ben Eine designed scarf: Formed as a temporary enclave during the construction of the LV ‘Townhouse’, this Pop-up store featured graffiti backdrops created by the artist over the course of three days and viewed by shoppers within Selfridges through viewing portals.
Womanswear ‘Summer’ store: Created to house the summer range within a temporary store, the ‘Summer’ store utilised the innovative ‘Molo’ softwall modular system (http://www.molostore.com/product-softwall-softblock) The textile honeycomb panel system was utilised as both wall and floor fixtures as well as low level seating. Illuminated from within by specialist LED light fixtures, the panels form an ethereal backdrop to the merchandise. The ultra rapid design and execution of the project meant that there was just seven and a half weeks from briefing to opening. We were involved throughout, coordinating the furniture installation, lighting, finishes etc as well as working with the LV Paris in house design team and Molo the Canadian specialists in pleated textile sculpture.